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Mobile financial services : introduction, definition, and conceptualization

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Exploring the nexus between financial sector reforms and the emergence of digital banking culture : evidences from a developing country

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Mobile money as a driver of digital financial inclusion

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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour

Shaikh, Aijaz A. (ed.); Karjaluoto, Heikki (ed.) - 2019

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Marketing and mobile financial services : a global perspective on digital banking consumer behavior

Shaikh, Aijaz A. (ed.); Karjaluoto, Heikki (ed.) - 2019

Cover; Half Title; Series Page; Title; Copyright; Contents; List of figures; List of tables; List of contributors; Acknowledgments; PART I Mobile financial services; 1 Mobile financial services: introduction, definition, and conceptualization; 2 Engaging non-active consumers to use mobile financial...

Persistent link: https://www.econbiz.de/10013180208