Showing 1 - 10 of 16
Reports on research into the payments markets of both Australia and the UK, in the context of the concept of relationship marketing. It compares the evolution of the various types of payment; cash, paper cheques, debit and credit cards and examines the linkages with relationship marketing from...
Persistent link: https://www.econbiz.de/10014759717
After only five years in operation, the Electronic Funds Transfer at Point of Sale (EFTPoS) system of Saudi Arabia has made a significant impact on the Kingdom’s commercial environment. Recent EFTPoS statistics indicate growing consumer acceptance of the system. To help decision makers...
Persistent link: https://www.econbiz.de/10014760297
In this paper we study how competition and financial soundness affect financial inclusion in Sub-Saharan Africa (SSA). We use detailed individual-level survey data, combined with key country-level indicators of bank competition and financial soundness, to study the effect on the adoption of...
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The way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of technology available to researchers. While it is clear that the World Wide Web (WWW) will increasingly be used as a...
Persistent link: https://www.econbiz.de/10014842733
The article is based on both secondary and primary research into the use of plastic payment cards in China. The secondary research offers an understanding of the history and current situation of payment cards in China, whilst the primary research provides insights into the uniqueness of the...
Persistent link: https://www.econbiz.de/10014759799
This paper proposes a conceptualization of factors that influence the ability of individuals to reduce their personal unsecured debt levels, especially credit card debt. As such the paper's conceptualization offers relationship lessons for bank marketers in the USA and the UK, where bank credit...
Persistent link: https://www.econbiz.de/10014759818
Purpose – The purpose of this paper is to explore the opportunities and challenges for “foreign” financial institutions who wish to enter the Chinese market. It uses the credit card product to illustrate the complexities of this market. Design/methodology/approach – Building on a...
Persistent link: https://www.econbiz.de/10014759850