Trocchia, Philip J.; Beatty, Sharon E. - In: Journal of Consumer Marketing 20 (2003) 1, pp. 28-43
’ motivations for leasing, rather than financing, products. A two‐phase study was conducted in the retail automotive industry in … order to ascertain motives for consumer leasing. It was found that while all hypothesized motives were predictors of the … lease/finance decision (including desire for gratification and desire for social approval), two variables – desire for …