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Brand defection in a business-to-business financial service
Bogomolova, Svetlana; Romaniuk, Jenni - In: Journal of business research : JBR 62 (2009) 3, pp. 291-296
Persistent link: https://www.econbiz.de/10003840038
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Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel; Perin, Marcelo … - In: Journal of financial services marketing : JFSM 22 (2017) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011703012
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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Terzi, … - In: International journal of bank marketing 42 (2024) 6, pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003407628
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A study of financial awareness among youths
Nga, Joyce K. H.; Yong, Lisa H. L.; Sellappan, … - In: Young consumers : insight and ideas for responsible … 11 (2010) 4, pp. 277-290
Persistent link: https://www.econbiz.de/10008809039
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Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles; Thaichon, Paramaporn - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
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Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles; Lobo, Antonio C.; Hewege, Chandana - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
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On the role of gender and age in the use of digital financial services in Zimbabwe
Chamboko, Richard - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-15
Women and youth in developing countries remain unserved or underserved by formal financial services. The rise of … DFS use. On the other hand, youth lag in the use of DFS, especially for making payments for goods and services, and in the …
Persistent link: https://www.econbiz.de/10013368476
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Brand the bank : der Einfluss der Dienstleistungsmarke beim Direct Banking ; eine conjointanalytische Studie
Huber, Frank; Meyer, Frederik; Vollmann, Stefan - 2009
Persistent link: https://www.econbiz.de/10003853857