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Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
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Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
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Banks' risk taking in credit decisions : influences of loan officers' personality traits and financial risk preference versus bank-contextual factors
Jansson, Magnus; Roos, Magnus; Gärling, Tommy - In: Managerial finance 49 (2023) 8, pp. 1297-1313
Persistent link: https://www.econbiz.de/10014311555