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~subject:"Finanzdienstleistung"
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Finanzdienstleistung
Relationship marketing
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Komulainen, Hanna
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Makkonen, Hannu
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Journal of financial services marketing : JFSM
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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
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ECONIS (ZBW)
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Engaging non-active consumers to use mobile financial services : a developed country perspective
Komulainen, Hanna
;
Saraniemi, Saila
;
Ulkuniemi, Pauliina
- In:
Marketing and mobile financial services : a global …
,
(pp. 27-49)
.
2019
Persistent link: https://www.econbiz.de/10012003442
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Customer experience in omni-channel banking services
Komulainen, Hanna
;
Makkonen, Hannu
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 190-199
Persistent link: https://www.econbiz.de/10011975280
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