"Behavioral finance is finance for normal people, like you and me. This book is also about transformation from normal-ignorant to normal-knowledgeable, learning the lessons of behavioral finance and applying them to banish ignorance, gain knowledge, and increase the ratio of smart to stupid...

The current global financial and economic crisis highlights the ongoing tug-of-war between those who pull toward free markets and those who pull toward strict regulation of markets - between those who pull toward libertarianism and those who pull toward paternalism. Rising stock markets and...

Behavioral finance presented in Finance for Normal People is a second generation behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance's notion of people's wants as “rational” wants – restricted to the utilitarian benefits of high returns...