This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance‐ performance technique is...

Purpose – The purpose of this paper is to develop and empirically test model depicting the relationships among perceived environmental uncertainty, domestic and foreign networking, and export performance. Design/methodology/approach – A sample of small and medium sized enterprises (SMEs)...

Discusses the importance of tourism on a country's overall economy. Highlights Finland as a particular example, where, due to tourism, the balance of trade soared from a $33.1 million deficit in 1963 to a $34 million surplus in 1970. Analyzes various studies into the tourism industry and...

Reports the findings and implications of a bank marketing study which was conducted in the Turku region of Finland in 1993. Determines the importance of selected patronage factors used by Finnish bank consumers in choosing national versus local banks, and determines the perceived usefulness of...