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Product offering as part of the NPD process in technology companies

Haverila, Matti J. - In: International journal of innovation management 16 (2012) 1, pp. 1-22

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Marketing variables when launching high-technology products into international markets : an empirical study on Finnish technology firms

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Product-firm compatibility in new product development in technology companies

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Behavioral aspects of cell phone usage among youth : an exploratory study

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Market segmentation in the cell phone market among adolescents and young adults

Haverila, Matti J. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 346-368

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Launch effort and NPD success : a study of technology intensive companies in Finland

Haverila, Matti J.; Ashill, Nicholas - In: International journal of innovation and technology … 11 (2014) 4, pp. 1-21

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Market segmentation in the cell phone market among adolescents and young adults

J. Haverila, Matti - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 346-368

Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences criteria cited by...

Persistent link: https://www.econbiz.de/10014675310