Earlier behavioral finance research has found that individual investors' familiarity with companies' products may spill over to affect their decisions to invest in the companies' stocks. However, what has not been confirmed is whether also subjective product evaluations spill over to affect...

This paper presents a new monthly value-weighted, all-share total return index for the Finnish stock market. The index covers the period from the establishment of the Helsinki Stock Exchange in October 1912 to the beginning of 1970, after which the WI index by Berglund et al (1983) and later in...