Uusitalo, Outi; Oksanen, Reetta Marikki - 2004
Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers …' perspective on ethics is still a little researched area. This study reports a survey (n=713) on the views of Finnish consumers … about ethics in trade. Consumers' willingness to promote business ethics, as well as the obstacles to ethical consumption …
