With few exceptions, today's retailers sell products across multiple categories. One strategic consideration of such retailers is product location, which determines how easy or difficult different categories are for customers to access. For example, grocery or department stores determine which...

There is a substantial theoretical literature on the location of retail facilities in space assuming that the spatial demand curve is known, or that the ideal data needed to estimate such a curve is available. This study shows how to implement a formal location analysis for a retail activity...

Location is an impactful but irrevocable driver of retail store performance. Unless retailers rely on their gut feelings for finding high potential locations, they have to invest in extensive location research, calibrating performance models on expensive rich data (e.g., income or education of...

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains lo the national, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro-scale retail location; that is, location...