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Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity

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Persistent link: https://www.econbiz.de/10003560099

The effect of internet marketing capabilities on the export performance of SMEs

Hajaliakbari, Firouzeh; Razavi Satvati, Shadi - In: Inventi impact: SMEs (2019) 2, pp. 66-79

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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia

Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36

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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management

Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6

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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance

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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90

The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

Persistent link: https://www.econbiz.de/10012182245