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Die Nutzung von sozialen Netzwerken wie Facebook ist auf dem Vormarsch. Aber kann Facebook für Unternehmen ein entscheidendes Marketing- und Networking-Tool sein, das den Unternehmenserfolg unterstützt? Unser Auswertungen von 1.971 Firmen zeigen, dass die Aktivität auf Facebook durch den...
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This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the movie making industry: the economic approach and the social network perspective. Specifically, we integrate the...
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This study investigates the role of platform-mandated disclosure, firm and owner attributes and social networking activity on the success of crowdfunding campaigns. It is found that more stringent platform disclosure requirements and risk warnings are not associated with success of crowdfunding...
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