The theory of strategic groups predicts the existence of stable groups of companies that adopt similar business strategies. The theory also predicts that groups will differ in performance and in their reaction to external shocks. We use cluster analysis to identify strategic groups in the Polish...

Strategy research has often – though not always – focused on the connections between the elements of strategy, structure, conduct and performance (e.g. Chandler 1962, Rumelt 1974). However, issues in competitive strategy research are how to link individual-level perceptions and actions to...