This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...

The complexity of today’s business environment requires an entrepreneurial mindset in managing global supply chains. This paper attempted the application of entrepreneurial orientation (EO) to the management of small and medium enterprise supply chains. Specifically, the study investigated the...