Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing...

Das Buch führt die vielfältigen Forschungsbemühungen im Bereich Industrie 4.0 zusammen und stellt das bisher sehr stark aus technischer Perspektive diskutierte Thema explizit in den betriebswirtschaftlichen Kontext. Es zeigt, welche betriebswirtschaftlichen, technischen und auch rechtlichen...

"Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing...