Insightful, original, and steeped in the culture of retail life, "The Retail Revolution" draws on first-hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of how Wal-Mart has transformed international commerce

"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom...