Radhakrishnan, Grace Shalini A/P; Abdul Basit; Hassan, … - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 48-65
The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was...
