Is it reasonable to evaluate process explanations such as effectuation using criteria that assume a world of efficient causation and linear variance? To address this question, our comment covers the following points. First, we review efforts by scholars within the management discipline to...

This study examines the role of reputation on decision making under ambiguity. Drawing on social cognition and behavioral theories, we propose that a firm's reputation exerts dual pressures on its decision making under ambiguity. On the one hand, reputation increases firm aspirations for future...