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~subject:"Firm performance"
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AMS review : official publication of the Academy of Marketing Science
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Journal of international marketing
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ECONIS (ZBW)
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Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.
;
Roth, Martin S.
;
Bearden, William O.
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003960779
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
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