This study was carried out in order to better understand the economic and managerial characteristics of the biotechnology industry, which has taken hold in Italy at a much slower rate than in other industrialized countries. In particular, the specific aims of this paper are to analyse the...

Purpose – The aim of this paper is to investigate the impact of brands on small to medium-sized enterprise (SME) performance in the fashion industry, trying also to shed light on the different effect that corporate and product brands may produce. Design/methodology/approach – The approach...