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Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajamma, Rajasree K.; Zolfagharian, Mohammad Ali; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009009730
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Valuable strategy and firm performance in the O2O competition
Pei, Zhi; Paswan, Audhesh; Camp, Kerri - In: Industrial marketing management : the international … 85 (2020), pp. 167-179
Persistent link: https://www.econbiz.de/10012212135