This study conducted in Saudi Arabia, examines the degree of emphasis laid by manufacturing firms on their marketing strategy and other functional strategies. The study also investigates the relationship between marketing strategy and firm's performance. Further investigations include an...

The primary purpose of this study is to identify the underlying factors of supply chain integration in organisations operating in Saudi Arabia. Empirical research is used to study the extent and nature of supply chain integration and its relationship with organisational performance. Results...

This paper examines the effect of environmental turbulence, that is, environmental hostility, environmental dynamism and environmental complexity, on the entrepreneurial behavior and performance of multinational subsidiaries in Malaysia. Empirical research is used to determine subsidiary's...

This paper examines and compares the Total Quality Management (TQM) practices and performances of the manufacturing sector in Malaysia. Empirical research is used to determine the difference, if any, in the issues related to TQM implementation and organisational performances. Results based on...