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Improving the performance of business models with relationship marketing efforts – An entrepreneurial perspective

Brettel, Malte; Strese, Steffen; Flatten, Tessa C. - In: European Management Journal 30 (2012) 2, pp. 85-98

Business model design in this work refers to the architecture of a firm’s boundary-spanning transactions with other business model participants. The study at hand addresses calls of prior research by developing and testing a theoretical model that integrates relationship marketing into the...

Persistent link: https://www.econbiz.de/10010786695