Narrow search
Showing 1 - 10 of 10,659
Cover Image
Winning e-brand strategies : developing your on-line business profitability
Brighty, Martin; Markham, Dean - 2002
Persistent link: https://www.econbiz.de/10001698021
Cover Image
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Cover Image
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Cover Image
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Cover Image
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Cover Image
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Cover Image
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
Cover Image
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
Cover Image
Relational strategies and firm performance : insights from an orienting conceptual framework
Fawcett, Amydee M.; Hofer, Adriana Rossiter; Fawcett, … - In: Journal of business logistics : JBL 35 (2014) 2, pp. 151-152
Persistent link: https://www.econbiz.de/10010382679
Cover Image
Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu (ed.); Sergi, Bruno S. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011435637