Ibrahim, Mohamed M.; Frargy, Mohamed M. El; Hussainey, … - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-17
In light of the growing interest in corporate social responsibility (CSR), there is still controversy regarding its impact on firms’ performance. In this paper, we examine the impact of CSR initiatives, as a marketing investment, on firms’ performance. We treat CSR initiatives as investment...