As consumers spend more time on their mobile devices, a focal retailer's natural approach is to target potential customers in close proximity to its own location. Yet focal (own) location targeting may cannibalize profits on inframarginal sales. This study demonstrates the effectiveness of...

To take advantage of low-cost talented labors and gain innovation capabilities, more and more global clients started to outsource professional service processes offshore to emerging markets. The service value chain breakdown in the outsourcing and intensive tacit knowledge involved in...