Yao, Qiong; Zou, Fanguo; Pan, Pingzi - In: Advances in management & applied economics 3 (2013) 4, pp. 205-215
This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With using of the first-hand data of 268 China’s...