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~subject:"Firm performance"
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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2
Decay and recovery of CSR routines in franchise organizations
Lawrence, Benjamin
;
Massimino, Brett
;
Zhang, Jie J.
- In:
Journal of business ethics : JBE
193
(
2024
)
3
,
pp. 589-610
Persistent link: https://www.econbiz.de/10015056497
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