Mehmood, Shahid; Qadeer, Faisal; Ahmad, Aftab - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 662-679
The maintenance and enhancement of organizational performance is a challenge for firms as they always try to sustain competitive advantage. This challenge may be convened through the principles of total quality management (TQM). The organizations ought to understand what dimensions of quality...