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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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Financial indicators of steady success in manufacturing companies : research on big manufacturing companies in Turkey
Erdamar, Cengiz; Adiloğlu, Burcu; Gürsoy, Tuğba - In: Advances in management & applied economics 3 (2013) 4, pp. 217-234
Financial indicators (ratios) are calculated from the data found in basic financial statements. Balance sheets, income statements and cash flow statements are used in making different analyses for different information users. These indicators can be used to make inferences about a company's...
Persistent link: https://www.econbiz.de/10009762661
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A data mining framework for classification of organisational performance based on rough set theory
Hasani, Hamid; Jalali, Seyed Mohammad Jafar; Rezaei, Danial - In: Asian journal of management science and applications : AJMSA 3 (2017/2018) 2, pp. 156-180
Persistent link: https://www.econbiz.de/10011880110
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Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Stiglbauer, Markus; Kühn, Anna-Lena; Häußinger, Christian - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 34-42
Persistent link: https://www.econbiz.de/10010390271
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Impact of business intelligence-enabled processes on banks’ performance in India
Dhingra, Sanjay; Chaudhry, Kanika - In: International journal of business excellence : IJBEX 27 (2022) 3, pp. 307-331
Persistent link: https://www.econbiz.de/10013342893
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A capability view on organizational information processing : theoretical considerations and empirical investigations
Wölfl, Steffen - 2019
Persistent link: https://www.econbiz.de/10012214059
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Examining business value of customer relationship management systems : IT usage and two-stage model perspectives
Li, Yangfan; Huang, Jinghua; Song, Tingting - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 392-402
Persistent link: https://www.econbiz.de/10012005343
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A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness
Chatzipanagiotou, Kalliopi C.; Coritos, Christos D. - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1576-1611
Persistent link: https://www.econbiz.de/10008773211
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Auswahl, Wirtschaftlichkeit und Erfolg von Informationssystemen
Sprenger, Jon - 2010
Persistent link: https://www.econbiz.de/10009154609
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CRM systems and organizational learning : an exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Stein, Alex; Smith, Michael - In: Industrial marketing management : the international … 38 (2009) 2, pp. 198-206
Persistent link: https://www.econbiz.de/10003848013