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Dynamics between brand diversification and segment diversification on firm value
Koh, Yoon - In: Tourism economics : the business and finance of tourism … 25 (2019) 5, pp. 819-826
Persistent link: https://www.econbiz.de/10012182192
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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The income elasticity of demand and firm performance of US restaurant companies by restaurant type during recessions
Koh, Yoon; Lee, Seoki; Choi, Chris - In: Tourism economics : the business and finance of tourism … 19 (2013) 4, pp. 855-881
Persistent link: https://www.econbiz.de/10010232537
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International expansion of US full-service restaurants : positive and increasing effects on financial performance
Rhou, Yinyoung; Koh, Yoon - In: International journal of hospitality management 39 (2014), pp. 41-49
Persistent link: https://www.econbiz.de/10010389436
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Stock market reactions to US hotel firms' strategic alliances
Koh, Yoon; Lee, Seoki - In: Tourism economics : the business and finance of tourism … 19 (2013) 2, pp. 373-391
Persistent link: https://www.econbiz.de/10010128802
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Does the market care about RevPAR? : a case study of five large US lodging chains
Chen, Jianan; Koh, Yoon; Lee, Seoki - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10009127638
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CSR and financial performance : the role of CSR awareness in the restaurant industry
Rhou, Yinyoung; Singal, Manisha; Koh, Yoon - In: International journal of hospitality management 57 (2016), pp. 30-39
Persistent link: https://www.econbiz.de/10011581208
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Better-connected boards and their influence on corporate social responsibility : evidence from U.S. restaurant industry
Vaughan, Yue; Koh, Yoon - In: Tourism economics : the business and finance of tourism … 29 (2023) 8, pp. 2057-2080
Persistent link: https://www.econbiz.de/10014580617