The rapid pace of digitalization forces new ventures to cope with external changes they cannot foresee. Improvisation is a crucial way for companies to respond effectively to sudden changes. However, the mechanisms underlying the improvisation-performance link are not fully understood. This...

Purpose – The purpose of this paper is to extend research related to a firm’s behavioural momentum and its financial performance and to further examine any moderating effect from various perspectives - how firm-level (firm age and size), industry-level, and country-level factors can interact...