Sai Hong, Tang; Ghobakhloo, Morteza - In: Industrial Management & Data Systems 113 (2013) 2, pp. 265-293
Purpose – The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can...