Narrow search
Showing 1 - 4 of 4
Cover Image
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Cover Image
Service profit chain and throughput orientation : a manager-employee-customer triad perspective in services
Patel, Pankaj; Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; … - In: International journal of production research 58 (2020) 17, pp. 5196-5217
Persistent link: https://www.econbiz.de/10012266149
Cover Image
The effects of strategic orientation on operational ambidexterity : a study of Indian SMEs in the industry 4.0 era
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Cheng, T. C. E. - In: International journal of production economics 220 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012175403
Cover Image
A perusal of extant literature on market orientation : concern for its implementation
Kaur, Gurjeet; Gupta, Mahesh Chander - In: The marketing review 10 (2010) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10003963428