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Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
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entrepreneurial actions and their outcomes. It adds to our understanding of specific entrepreneurship phenomena like entrepreneurial …
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Purpose - The paper examines the relationships between CEOs' personal traits, emotions, attitudes and tolerance of ambiguity; and subsequently, the influence of CEOs' ambiguity tolerance in firms' performance. Design/methodology/approach - Survey data were collected from 256 ICT firms...
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