Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-20
strategy and innovation literature. While business strategy types moderate the proposed relationships, the only one that is … uniform across all five types of firms is the positive, strong, and significant customer orientation-innovation capability …, customer-focused resources, and innovation capabilities to generate the best financial performance outcomes for their firms. …
