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"The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with valuable insights and guidance from SMB specialists in finance, HR, marketing, innovation, people and IT, as well as offering help on enterprise risk and useful legal advice. It is the...
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John Baldwin and Guy Gellatly find that the strategic decisions young firms make play a critical role in determining their odds for survival and growth. New small firms survive by developing a core set of business skills – skills related inter alia to management, human resources, marketing and...
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Corporate Entrepreneurship (CE) bezeichnet die konzeptionelle Erweiterung entrepreneurialen Denkens und Handelns auf bereits bestehende Unternehmen und wird oftmals über das Konstrukt der entrepreneurialen Orientierung (EO) erfasst. Auf der Basis einer umfangreichen Theorieanalyse sowie einer...
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