Appendix is available at: "https://ssrn.com/abstract=3304137" https://ssrn.com/abstract=3304137Consistent with hypotheses underlying firm advertising, we find that targets with pre-takeover advertising obtain higher premiums, while their acquirers earn lower announcement returns. These...

Full Paper is available at: "https://www.ssrn.com/abstract=2526509" https://www.ssrn.com/abstract=2526509In this Internet Appendix, we perform further tests in order (i) to assess the robustness of the main findings, (ii) to evaluate whether the magnitude of our results changes in different...