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Firmenimage
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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ECONIS (ZBW)
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Side effects of product recalls: image-shifts due to a recall of potentially dangerous products? : paper to be presented at the 1998 Marketing Exchange Colloquium (American Marketi...
Standop, Dirk
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1998
Persistent link: https://www.econbiz.de/10000993169
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Die Bedeutung von Kaufgewährleistungsansprüchen für das Reklamationsverhalten von Konsumenten und die Reputation des Produzenten: verhaltenspsychologische Erklärungsansätze und emp...
Standop, Dirk
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Grunwald, Guido
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2008
Persistent link: https://www.econbiz.de/10003673690
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Lästiges Übel oder Marketing-Instrument? : Produkt-Rückruf-Aktionen in der Automobilindustrie ; Vortrag an der Forschungsstelle Automobilwirtschaft an der Universität Bamberg am 21...
Standop, Dirk
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1999
Persistent link: https://www.econbiz.de/10001372503
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