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What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.; Rai, Purvi; Chaudhary, Manoj J. - In: The journal of brand management : an international journal 21 (2014) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Stock market response to corporate social responsibility expenditures
Fiore, Robert - In: The international journal of finance 27 (2015) 4, pp. 488-500
Persistent link: https://www.econbiz.de/10011718639
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When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel; Fischer, Marc - In: Journal of marketing 84 (2020) 3, pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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Your employer brand : a tool for fulfilling your customer promise
Bredwell, Jo - 2008
Persistent link: https://www.econbiz.de/10003759059
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Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian; Grünewald, Thomas - In: Strategische Kommunikationsplanung, (pp. 103-114). 2008
Persistent link: https://www.econbiz.de/10003645042
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Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
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Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi; Kocak, Akin - In: Qualitative market research : an international journal 10 (2007) 4, pp. 416-430
Persistent link: https://www.econbiz.de/10003739556