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Firmenimage
Relationship marketing
26,165
Beziehungsmarketing
25,491
Internet
21,786
Social Web
20,560
Social web
20,529
Consumer behaviour
14,334
Konsumentenverhalten
14,158
Electronic Commerce
7,720
Online-Marketing
7,230
E-commerce
7,173
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7,165
Customer satisfaction
5,902
Kundenzufriedenheit
5,826
Deutschland
5,138
Corporate reputation
5,005
Germany
4,838
Theorie
4,557
Theory
4,499
Service quality
4,397
Dienstleistungsqualität
4,386
Brand management
4,384
Markenführung
4,377
Online-Handel
3,450
Online retailing
3,440
USA
3,007
Markenimage
2,977
Brand image
2,975
United States
2,900
Viral marketing
2,769
Virales Marketing
2,765
Marketingmanagement
2,748
Marketing management
2,723
Soziales Netzwerk
2,655
Lieferantenmanagement
2,473
Supplier relationship management
2,471
Social network
2,464
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2,324
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2,290
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2,184
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Melewar, T. C.
48
Balmer, John M. T.
36
Schwaiger, Manfred
25
Foroudi, Pantea
23
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Newburry, William
12
Podnar, Klement
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Bénabou, Roland
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Schwalbach, Joachim
9
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
Hatch, Mary Jo
8
Martin, Graeme
8
Mishina, Yuri
8
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National Bureau of Economic Research
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12
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3
Carl Hanser Verlag
2
Center of Market Oriented Product and Production Management
2
Conference Board
2
IGI Global
2
Tectum Verlag
2
Trendence-Institut <Berlin>
2
Universität Hannover / Institut für Marketing & Management
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
All India Management Association
1
Bergische Universität Wuppertal
1
Bernard Hodes Group <New York, NY>
1
Bildungswissenschaftliche Hochschule Flensburg
1
CESifo Area Conference on Industrial Organisation <2004, München>
1
Centre for Research on the New International Economic Order
1
Chartered Institute of Marketing
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DIRK - Deutscher Investor-Relations-Verband
1
Dr. Hans-Joachim Köster <Firma>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Accounting Study Group
1
Fachhochschule Reutlingen / European School of Business
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Frankfurter Allgemeine Buch
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Freie Universität Berlin / Institut für Soziologie
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1
Haufe-Lexware GmbH & Co. KG
1
Hochschule Darmstadt
1
Institut für Ländliches Genossenschaftswesen <Gießen>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Instituto Valenciano de Investigaciones Económicas
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
1
Leuphana Universität Lüneburg
1
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Corporate reputation review : an international journal
136
Journal of business research : JBR
84
Journal of business ethics : JOBE
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
40
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Cogent business & management
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Journal of strategic marketing
13
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Finance research letters
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
12
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ECONIS (ZBW)
4,894
EconStor
20
USB Cologne (EcoSocSci)
5
OLC EcoSci
3
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1
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C.
-
2010
Persistent link: https://www.econbiz.de/10008901712
Saved in:
5
How large companies react to negative Facebook comments
Dekay, Sam H.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
Saved in:
6
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
7
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
8
Social media communication strategies
Floreddu, Paola Barbara
;
Cabiddu, Francesca
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena
;
Gupta-Bhattacharya, Nupur
;
Talwar, Shalini
- In:
Bank parikrama : a journal of banking & finance : …
43
(
2018
)
1/4
,
pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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