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UNDERBALANCED DRILLING -- Conc...
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Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin
;
Wang, Zhihua
;
Wang, Xiaoying
;
Zhao, Yang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1544-1570
Persistent link: https://www.econbiz.de/10013391115
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