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Firmenimage
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
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9,348
Brand management
7,808
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7,749
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4,666
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4,598
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3,632
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3,586
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3,000
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2,983
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2,807
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2,637
Theory
2,587
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2,297
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2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
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1,186
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Melewar, T. C.
28
Foroudi, Pantea
14
Balmer, John M. T.
13
Bang, Nguyen
13
Podnar, Klement
9
Dennis, Charles
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Kitchen, Philip J.
6
Becker, Kip
5
Lee, Jung Wan
5
Lies, Jan
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Balmer, John M.T.
4
Bravo, Rafael
4
Foroudi, Mohammad Mahdi
4
Gupta, Suraksha
4
Iglesias, Oriol
4
Ingenhoff, Diana
4
Niederhäuser, Markus
4
Otubanjo, Olutayo
4
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4
Sharifah Faridah Syed Alwi
4
Siano, Alfonso
4
Smith, Katherine Taken
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Aula, Pekka
3
Bihler, Ulrich
3
Christensen, Lars Thøger
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Dinnie, Keith
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
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Edward Elgar Publishing
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European Accounting Study Group
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer-Verlag GmbH
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Universität Mannheim
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Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Westfälische Wilhelms-Universität Münster
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Corporate communications : an international journal
37
Journal of business research : JBR
37
Corporate reputation review : an international journal
36
Journal of business ethics : JOBE
26
The journal of brand management : an international journal
18
Journal of retailing and consumer services
16
Journal of marketing communications
15
SpringerLink / Bücher
13
Journal of communication management : an international journal
12
Marketing intelligence & planning
12
The journal of product & brand management
11
European journal of marketing : EJM
10
Corporate reputation review
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Journal of travel and tourism marketing
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Qualitative market research : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
International studies of management and organization
5
Journal of business strategy
5
Journal of marketing management : MM
5
Pakistan journal of commerce and social sciences
5
The handbook of crisis communication
5
Corporate brand and corporate reputation
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Economic research
4
International marketing review
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
The journal of consumer marketing
4
The marketing review
4
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Source
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ECONIS (ZBW)
1,181
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
2
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
3
Organisationskultur und Verhältnisstile von Unternehmen: Einflussgrößen für die Kommunikationsstrategie
Konerding, Klaus-Peter
;
Ebert, Helmut
- In:
Handbuch Unternehmenskommunikation
,
(pp. 245-263)
.
2007
Persistent link: https://www.econbiz.de/10003441010
Saved in:
4
Werbewirksame Namen leicht gemacht : so finden Sie die besten Namen für Ihre Produkte, Unternehmen und Websites
Schaffer, Joachim
-
2009
Persistent link: https://www.econbiz.de/10003788298
Saved in:
5
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
6
Communication and PR in crisis situations
Paicu, Claudia Elena
;
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
23
(
2016
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
Saved in:
7
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
8
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
9
Discourse, identities and genres in corporate communication : sponsorship,
advertising
and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
10
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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