"We present a theory of corporate campaigns in which activists use campaigns as a means of harming a firm's reputation in hope of motivating it to increase its private regulation - corporate social responsibility (CSR) activities aimed at reducing negative externalities or other forms of social...

CEO activism — the practice of CEOs taking public positions on environmental, social, and political issues not directly related to their business — has become a hotly debated topic in corporate governance. To better understand the implications of CEO activism, we examine its prevalence, the...