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Firmenimage
Familienunternehmen
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family firm perception
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Family business review : journal of the Family Firm Institute
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Family business review : publ. on behalf of the Family Firm Institute
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ECONIS (ZBW)
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
2
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
3
Country differences in family firm reputation : an exploration in Germany, India, and the United States
Jaufenthaler, Philipp
;
Koll, Oliver
;
Lude, Maximilian …
- In:
Family business review : publ. on behalf of the Family …
36
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014425883
Saved in:
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