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Protecting the Brand : Busting...
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Firmenimage
Brand management
17,693
Markenführung
17,279
Markenartikel
9,256
Consumer behaviour
8,499
Konsumentenverhalten
8,460
Brand
8,216
Markenimage
7,551
Brand image
7,445
Relationship marketing
2,757
Beziehungsmarketing
2,754
Markenpolitik
2,232
Social Web
1,894
Social web
1,891
Deutschland
1,692
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1,674
Internet marketing
1,649
Marketingmanagement
1,568
Marketing management
1,554
Germany
1,403
Werbewirkung
1,273
Advertising effects
1,253
Theorie
1,239
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1,229
Marketing
1,109
Luxury goods
992
Luxusgüter
990
Werbung
958
USA
956
United States
927
Advertising
891
Handelsmarke
803
Einzelhandel
785
Retail trade
762
Store brand
753
Brand loyalty
728
Corporate reputation
716
Customer satisfaction
694
Kundenzufriedenheit
684
Internationales Marketing
676
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544
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Case study
39
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29
Sammelwerk
29
Thesis
25
Graue Literatur
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English
582
German
134
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1
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Balmer, John M. T.
24
Melewar, T. C.
20
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Gupta, Suraksha
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Henkel, Sven
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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The journal of brand management : an international journal
40
Journal of business research : JBR
25
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
SpringerLink / Bücher
11
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of hospitality management
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of marketing management : MM
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing for higher education
3
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ECONIS (ZBW)
716
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1
Corporate
brand
orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
2
Defining
brand
and reputational value
Low, Jonathan
;
Cohen Kalafut, Pam
- In:
Business power : creating new wealth from IP assets
,
(pp. 189-200)
.
2007
Persistent link: https://www.econbiz.de/10003792378
Saved in:
3
What’s in a name? : what leads a firm to change its name and what the new name foreshadows
Wu, Yi Lin
- In:
Journal of banking & finance
34
(
2010
)
6
,
pp. 1344-1359
Persistent link: https://www.econbiz.de/10003978404
Saved in:
4
Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl.
-
2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
Saved in:
5
Brand
engagement : how employees make or break brands
Buckingham, Ian P.
-
2008
Persistent link: https://www.econbiz.de/10003513402
Saved in:
6
Corporate reputation and
brand
architecture : the debate
Hasanbegović, Dalija
- In:
South-east European journal of economics and business
6
(
2011
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
Saved in:
7
Corporate
brand
reputation and
brand
crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
8
Employer branding in power industry
Heilmann, Pia
;
Saarenketo, Sami
;
Liikkanen, Katja
- In:
International journal of energy sector management : IJESM
7
(
2013
)
2
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009790248
Saved in:
9
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Saved in:
10
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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