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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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"I’d never cook it now" : an exploration of intergenerational transference and its role in facilitating family food sustainability
Carrigan, Marylyn
;
Wells, Victoria K.
;
Athwal, Navdeep
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1352-1379
Persistent link: https://www.econbiz.de/10014252294
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