Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...
